Plain language – what it is and how it ensures greater accessibility
Web accessibility means more than just technical accessibility. A key component is the comprehensibility of content—and this is precisely where plain language comes into play. It helps to convey information in a way that as many people as possible can understand.
What is plain language?
Plain language is a particularly simple and clearly structured form of language. It follows fixed rules, for example regarding sentence length, vocabulary, and text design. The aim is to make information easier to understand—not only linguistically, but also visually. Unlike “simple” language, which is more closely based on everyday language, easy language is much more simplified and standardized.
Who is plain language intended for?
Easy language is aimed at people who have difficulty understanding standard texts. This includes people with learning difficulties, cognitive impairments, but also older people, non-native speakers, or people with little reading experience. Their needs are diverse—and the number of people who rely on simplified communication is often underestimated.
Plain language and accessibility
Texts in plain language help to make digital content accessible. In addition to technical adjustments, such as high-contrast colors or scalable font sizes, linguistic comprehensibility is also crucial. Plain language is also a valuable addition to accessible forms or information pages, making content even more accessible.
Accessibility is more than just technology—it starts with language.
Rules for plain language
Plain language follows clear rules, which are:
- Short sentences with simple grammar
- Avoidance of foreign words and abbreviations
- Use of familiar terms from everyday life
- One sentence per line
- Important information is supported by images or graphics
These rules are defined and regularly updated by the ELIN (Easy Language International Network).
How do you create texts in easy language?
Good texts in easy language do not just “happen” – they require linguistic reduction, precision in content, and a high degree of empathy for the target group. Test groups are often used to evaluate comprehensibility firsthand. Specialized agencies and training courses also help with getting started.
An accessibility audit often checks whether texts and content are written in understandable language. Anyone who wants to make this commitment visible can prove it with an accessibility certification.
Networks and advice centers for plain language
In Germany, there are numerous organizations that deal with plain language, including the “Netzwerk Leite Sprache”, review groups, inclusive editorial offices, and specialist agencies. They offer consulting, training, and quality assurance services.
Our experts are happy to assist you—and help you make your content understandable and your website fully accessible.